Methyl triazone (4,4′,4″-[1,3,5-triazine-2,4,6-triyltriimino]tris-trimethyl benzoate) has been included in mesoporous MCM-41 (Mobil's composition of matter-41) silica, and its fluorescence emission has been compared in solution and in the solid state. Although inclusion does not affect significantly the absorption properties, a fluorescence emission shift and a behavior similar to the solid state has been observed by increasing the loading. It is believed that this observation reflects molecular aggregation inside the MCM-41 channels. The potential of formulations of this type for sunscreen applications is discussed.