Alternative Facts and Entomological Engagement

G. A. Pearson

doi:10.1093/aesa/say055

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G. A. Pearsonhttps://orcid.org/0000-0002-1738-0244¹

¹Purdue Entomology, 901 W State Street, West Lafayette, IN 47907 (gpearso@purdue.edu)

Abstract

In a media environment saturated with information, simply providing facts, no matter how well researched, will not be enough to persuade and inform citizens. Adopting the techniques of interpretation and engagement will help entomologists create more compelling messaging.

Citation Download Citation

G. A. Pearson "Alternative Facts and Entomological Engagement," Annals of the Entomological Society of America 112(2), 85-88, (27 February 2019). https://doi.org/10.1093/aesa/say055

Received: 26 September 2018; Accepted: 20 November 2018; Published: 27 February 2019