Initiated in the 1990s, and coming into production in the early 2000s, organic alcohol and a tequila-like liquor, ‘Agava’ was produced from Agave americana L. (Asparagaceae subfam. Agavoideae / Agavaceae) in the Eastern Cape Province of South Africa for about six years. Although the drink, initially called ‘Spirit of the Blue Agave’, only later ‘Agava’, appeared on the shelves of liquor stores in parts of the country from 2002 to 2008, the industry was not successful. The history of this short-lived venture is documented.