Many lady beetles expel an autogenously produced alkaloid-rich ‘reflex blood’ as an antipredator defense. We conducted an experiment to determine whether there was a measurable fitness cost associated with the daily induction of this defensive behavior, and whether costs differed between native (Coccinella novemnotata Herbst (Coleoptera: Coccinellidae)) and invasive species (Coccinella septempunctata L. (Coleoptera: Coccinellidae) and Harmonia axyridis (Pallas) (Coleoptera: Coccinellidae)). Newly mated females were provided a restricted or unrestricted amount of aphids and were bled for 10 d. We measured the mass of reflex blood produced and the total number and viability of eggs laid per day. The amount of reflex blood released per day increased for C. septempunctata at the restricted level and did not change for any other species-diet level combination. We did not detect a significant cost of reflex bleeding on the quantity or viability of eggs laid by any species, even at the restricted aphid level. Remarkably, bled individuals at the ad libitum level laid significantly more viable eggs compared to controls. All species laid significantly fewer total eggs (49–69% fewer) at the low versus high aphid level.These results demonstrate that while resource scarcity has a negative impact on fecundity, repeated use of the reflex bleeding defense system does not. These results support the findings of other reports and strongly suggest that adult lady beetles incur no measurable physiological costs related to the induction of the reflex-bleeding defense.