This paper considers public attitudes toward genetically modified plants in the fields or those soon to be planted. Analyzing a regional public opinion survey of 680 respondents in Arkansas, Texas, Louisiana, New Mexico, and Oklahoma carried out in the Spring–Summer of 2004, we look at the importance of public attitudes toward the three generations of agricultural biotechnology in light of the changing regulatory environment. Specifically, we ask questions concerning the first generation of plants with agronomic qualities, comparing our findings with previous studies, then look at perceptions of the second generation of crops with product quality characteristics, and the third generation, which expresses industrial products and pharmaceutical drugs. We look at perceived benefits, the likelihood, that these plants might accidentally enter the food supply, the likelihood that these plants might be eaten by the respondent, as well as how worried and angry the respondent would be as a result. Findings suggest that the public is still largely unaware of food biotechnology and genetically modified food products in their life. When compared with the first and second generation agricultural biotechnology products, survey respondents indicated that third generation products are not only likely to provide greater benefits, but are also potentially the source of more worry and anger if accidentally eaten.