In the Middle East there are great pressures on the environment and wildlife. Indeed, many species are teetering on the edge of extinction. Wildlife health, management, and welfare are poorly understood concepts and are not important priorities for regional governments. What can be done to raise the level of awareness to wildlife health, management, and welfare in a region where most people live in large modern cities detached from nature? In this article, I relate the story of how a small group of colleagues and I harnessed our frustration at the pervasive indifference to conservation to positive effect. We took action to establish Wildlife Middle East News, an information resource to raise awareness of conservation issues and to enable better management and welfare of wildlife. This case study demonstrates how individuals, such as biologists, veterinarians, and environmental educators working with wildlife in narrow professional arenas can play a role in the solution of wider environmental problems.