This paper presents research currently being conducted in Central Queensland, Australia to understand conflicts between coastal zone resource users and the associated socio-cultural and political issues surrounding coastal zone management. Conflict occurs between stakeholders in the coastal zone over values, conservation and development trade-offs, access, and resource use rights. Decisions are currently made within a multi-stakeholder framework where there is limited understanding among stakeholders of each groups values and aspirations, and few mechanisms for negotiation, or to ensure transparency of decisions and feedback on consultation. This paper reports on the contribution of stakeholder analysis and social mapping to conflict management and findings from their application. As it is applied here, stakeholder analysis and social mapping have been successful participatory tools used to document and feed back the values, interests, attitudes and aspirations of stakeholders. Understanding stakeholder conflict is essential in progressing a whole catchment approach to decision-making that secures the cooperation of a diverse range of social groups.