Qiu, L., 2020. Design of cultural and creative products of marine cultural tourism. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 100-102. Coconut Creek (Florida), ISSN 0749-0208.

With the continuous development of marine economy, marine culture creativity industries have made great progress under the background of the in-depth promotion and implementation of marine strategy, which lays a foundation for the design innovation of marine cultural tourism culture creativity products. The creative design of culture creativity products cannot be separated from the connotation and characteristics of marine culture. Based on this, this paper first analyzes the current situation and problems of marine cultural tourism products, then studies the design of marine cultural tourism culture creativity products, and finally gives the application and promotion strategy of Dongguan red culture elements in marine culture tourism culture creative products under the internet plus background.