Chen, L. and Zhou, X., 2020. Tourism product packaging design based on marine culture in coastal cities. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 128-131. Coconut Creek (Florida), ISSN 0749-0208.

With the implementation of the “One Belt, One Road” strategy, my country's coastal cities have been given important missions by the times. This article aims to study the impact of marine culture on the interactive design of urban tourism products in the context of the Internet. Through sorting out the characteristics of marine cultural tourism and blue ocean technology, and through investigation and research on the existing smart tourism interactive products in coastal cities, the exploration and application of urban tourism interactive products in marine culture and technology are analyzed. The design methods and development rules of marine cultural intelligent tourism interactive products under the Internet environment are summarized with Fujian as an example to summarize the application of design elements in tourism product packaging.