Su, Y., 2020. The optimization of new media marketing in coastal rural tourist area in the internet age. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 136-139. Coconut Creek (Florida), ISSN 0749-0208.

In the Internet age, the development of e-commerce has brought new opportunities to the marketing of coastal rural tourist attractions in my country, which will help expand the marketing channels of coastal rural tourist attractions and reduce marketing costs. However, due to the immature rural new media marketing environment, the quality of coastal rural tourist attractions to be improved, the single new media marketing method and the lack of professional new media marketing talents, the new media marketing of coastal rural tourist attractions in my country has fallen into a certain predicament. Based on this, to promote the new media marketing of coastal rural tourist attractions in my country, it is necessary to improve the new media marketing environment of coastal rural tourist attractions, focus on the development of coastal rural tourist attractions, innovate marketing methods and actively cultivate rural e-commerce talents.