Ge, J., 2020. Research on small island tourism experience perception based on big data analysis. In: Bai, X. and Zhou, H. (eds.), Advances in Water Resources, Environmental Protection, and Sustainable Development. Journal of Coastal Research, Special Issue No. 115, pp. 39-41. Coconut Creek (Florida), ISSN 0749-0208.

Tourism environment is the natural ecological environment, economic environment and social and cultural environment on which tourism development depends. It is the material basis for sustainable development of tourism. The marine industry will become an important pillar of the national economy, while the marine tourism industry is an important component of the marine industry group with broad prospects and broad development prospects. In tourism development, it is of great significance for the sustainable development of small island tourism to strengthen the research and excavation of cultural connotation in scenic spots and scenic spots and enhance the attraction of islands to tourists. Based on relevant online reviews and travel notes, this study uses content analysis method and Ver1.0.1 word frequency analysis software to analyze tourists' tourism experience and perception of tourism experience, excavate tourists' behavior characteristics, and put forward management improvement suggestions for negative reviews so as to strengthen the sustainable development of small island tourism.