Park, S.S.; Rhim, Y.T.; Kim, M.J.; Kim, S.K., and Yoo, J.I., 2014. The influence of perceived risk on participation motivation and re-participation intention in marine sports.
The purpose of this study was to identify the influence of perceived risk on participation motivation and intention for re-participation amongst marine sports participants. To achieve this purpose, the established path among measurement items and analyzed self-administrated surveys collected from 300 marine sports club members were analyzed using SPSS and AMOS as follows. First, both exploratory and confirmatory factor analysis were conducted to examine the reliability and validity of scale and to descriptive statistics. Second, multi group analysis was conducted to examine if there was a significant difference in the established path model between sexes. Third, both correlation and multiple regression analysis were conducted to examine the inter relation among measurement items of the established path. Forth, path analysis was conducted to examine the path of established study model. The results were as follows. First, the structure of each measurement item was confirmed. Second, there was significant difference in established path model between sexes. There were significant differences in participation motivation and intention to re-participate between sexes, higher in men, but no significant difference in perceived risk. Third, there is a significant positive or negative correlation among each measurement item. Forth, perceived risk has a direct influence on participation motivation (direct effect= −.33), and participation motivation has a direct influence on re-participation intentions (direct effect= .56). As a result, this research shows that the lower the perceived risk, the higher the participation motivation and the re-participation intention in marine sports.