Translator Disclaimer
9 September 2019 Hybrid SWOT-AHP Analysis of Strategic Decisions of Coastal Tourism: A Case Study of Shandong Peninsula Blue Economic Zone
Ruijian Liu, Yuhan Wang, Zeqiang Qian
Author Affiliations +
Abstract

Liu, R., Wang, Y. and Qian, Z., 2019. Hybrid SWOT-AHP analysis of strategic decisions of coastal tourism in China: A case study of Shandong Peninsula Blue Economic Zone. In: Gong, D.; Zhu, H., and Liu, R. (eds.), Selected Topics in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 94, pp. 671–676. Coconut Creek (Florida), ISSN 0749-0208.

Coastal tourism is an important growth point of marine economic. Shandong Peninsula Blue Economic Zone (SPBEZ) is the first approved strategic marine economic development zone in China. Its coastal tourism development not only has an important demonstration role, but also has important significance for the marine ecological civilization. This study combined SWOT analysis with the analytical hierarchy process (AHP), and with experts' professional knowledge, quantitatively calculated the intensities of strengths, weaknesses, opportunities and threats of coastal tourism in SPBEZ. From the perspective of SWOT-AHP model, drew strategic quadrilateral, calculated strategic vector, and scientifically established the strategic type and the strength of strategy implementation. The results show that the pioneering strategy of seizing opportunities should be actively implemented, and the implementation focus of OS strategy, OW strategy, ST strategy and WT strategy are further clarified.

©Coastal Education and Research Foundation, Inc. 2019
Ruijian Liu, Yuhan Wang, and Zeqiang Qian "Hybrid SWOT-AHP Analysis of Strategic Decisions of Coastal Tourism: A Case Study of Shandong Peninsula Blue Economic Zone," Journal of Coastal Research 94(sp1), 671-676, (9 September 2019). https://doi.org/10.2112/SI94-133.1
Received: 15 March 2019; Accepted: 20 April 2019; Published: 9 September 2019
JOURNAL ARTICLE
6 PAGES


Share
SHARE
KEYWORDS
China
Coastal tourism
Shandong peninsula blue economic zone
strategic decision
SWOT-AHP
RIGHTS & PERMISSIONS
Get copyright permission
Back to Top