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26 March 2024 The Impact of Tourism Destination Factors in Video Games on Players' Intention to Visit
Yin Shuhua, Cai Tianyi, Tang Chengcai
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To deeply reach target markets and attract more tourists, a variety of media have been leveraged by tourism destination marketing organizations, particularly video games become a brand-new approach for destination marketing. With Assassin's Creed: Unity as the research object, based on the Stimulus-Organism-Response (SOR) model, this article analyses and presents the influences of tourism destination factors in video games on the players' perception of tourism destination image and their intention to visit. In this case, a conceptual model has been built with game factors as the independent variable, tourism destination image as the mediating variable and the players' intention to visit as the dependent variable. Moreover, Multiple Regression is used in the analysis, proving significantly positive effects of game experience, character attachment, and tourism destination image on players' intention to visit. Consequently this study provides research support for the combination of tourism destination marketing and video games.

Yin Shuhua, Cai Tianyi, and Tang Chengcai "The Impact of Tourism Destination Factors in Video Games on Players' Intention to Visit," Journal of Resources and Ecology 15(2), 474-483, (26 March 2024).
Received: 21 July 2023; Accepted: 30 November 2023; Published: 26 March 2024
character attachment
game experience
intention to visit
SOR model
tourism destination image
Video games
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