Data were collected via a 2010 survey of Hispanic consumers in Kentucky regarding their willingness to purchase pigs from local growers. Focus was given on live animal sales because of the convenience of small-scale livestock producers. Results show that nearly 30% of respondents were willing to buy live pigs; however, only 13% of surveyed consumers were willing to process the live animals. The most popular size of pig was from 4.5 kg (10 lbs) to 18 kg (40 lbs). Hispanic consumers who lived with their families in Kentucky and/or were willing to travel to farms to purchase food products exhibited a significantly higher proclivity to buy pigs. Hence, the data indicated a strong potential for developing a direct-to-consumer market for pigs in Kentucky, particularly if farmers can cooperate with local butchers such that Hispanic consumers could conveniently buy live pigs and have them processed to their specifications.
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