Populations of northern bobwhite (Colinus virginianus) have declined significantly over the past 50 years, and the primary factor contributing to this decline has been the loss of habitat. Forest landowners who are concerned with providing bobwhite habitat as well as generating revenue from timber should balance the silvicultural requirements of timber production with the biological needs of the bobwhite. The goal of this study was to determine the economic tradeoffs between bobwhite and timber management and how to minimize loss or maximize profit when managing for bobwhite and timber simultaneously. I performed discounted cash flow analyses, calculated land expectation value, and determined the financially optimal rotation age and optimal timing and intensity of thinnings for loblolly pine (Pinus taeda) plantations under specific management objectives. My results show that the annual per-hectare economic gains of managing for both bobwhite and timber ranged from US$19.27 to $41.37 on site index 50 land, and ranged from $32.63 to $50.02 on site index 90 land. My analysis indicates that bobwhite management provides an investment opportunity to landowners whose low-productivity sites would be unprofitable if timber is the only product. My study provides an example of integrating multiple uses of goods and services in a way that maximizes economic returns and aids land managers in producing better habitat for bobwhite.