We assessed rancher perceptions of three creative management strategies (heritage genetics, precision ranching, and alternate supply chain options) at the 2020 Southwest Beef Symposium.

Nearly all cattle producers (n = 36), mostly from Texas and New Mexico, currently monitor rainfall and more than half are interested in additional rainfall information.

Some producers would consider using animal tracking sensors (31%), rainfall sensors (42%), and water level sensors (50%).

Most producers surveyed raise British breeds (72%), but some (11%) are interested in learning about Spanish Heritage breeds.

Nearly all (33 of 36) respondents self-identified as ranchers, with nearly half (16 of 33) knowing where their cattle are finished at least some of the time. Eight of 36 survey respondents indicated that grass-finishing and other supply chain options was the topic most immediately applicable to their operation.

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