Context. The adoption of camera trapping in place of traditional wildlife survey methods has become common despite inherent flaws in equipment and a dearth of research to test their fit for purpose. Overwhelmingly, the development of commercial camera traps has been driven by the needs of North American hunters. Camera-trap models and features are influenced by these market forces that drive the changes in designs as new technologies develop. This focus on recreation, rather than research has often frustrated wildlife professionals as the equipment has rarely met minimum standards for scientific application.

Aims. We investigated the demand for white-flash camera traps around the world to highlight the demand for such camera traps in wildlife research to the manufacturing industry. We also compiled the camera-trap specifications required by scientists through the world in an effort to influence and improve the quality of camera traps for research.

Methods. We carried out an internet-based survey of biologists, zoologists, conservationists and other wildlife researchers by using a questionnaire to gather baseline market data on camera-trap use and demand. We also conducted an informal survey of scientists via email and in person, asking for their preferences and features of an ultimate camera-trap design.

Key result. Infrared camera traps are widely used and more so than white-flash camera traps, although the demand for white flash remains significant. Cost, speed, size, ease of use, versatility and the range of settings were the key features identified in a good camera trap.

Conclusions. The present paper describes and discusses the desired features and specifications as defined by over 150 scientists using camera traps around the world. Data gathered also provide some insight into the market demand for camera traps by biologists, zoologists, conservationists and other wildlife researchers around the world. These design features are discussed under the guise of the ultimate camera trap for wildlife research, with the disclaimer that no such camera trap currently exists.

Implications. The information provided in the paper has and will be a useful guide to future camera-trap designs, although it is unlikely that all of the features required will ever be produced in a cheap camera trap.