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31 August 2023 Comparing visitor motivation and demographics between an insect festival and science festivals
Gwen Pearson, Emily Justus
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Abstract

Both science festivals and insect festivals have increased in frequency in the last few decades. In order to compare insect festivals with science festivals, we modified a validated science festival visitor survey (EvalFest) for Purdue's Bug Bowl, a long-running insect festival. Benchmarking against EvalFest and Collaboration for Ongoing Visitor Experience Studies (COVES) results, we found that Bug Bowl audiences were similar in having high levels of education, a high interest in science, and frequently visiting science venues. In fact, 23% of Bug Bowl survey takers indicated that they were actual scientists themselves. In contrast to EvalFest results, Bug Bowl had a higher rate of returning visitors than new visitors. Bug Bowl visitor motivations were primarily to have fun and bring their children for a learning experience, and they rated their experiences very positively. Ninety-one percent of Bug Bowl attendees surveyed lived in the state of Indiana. We discuss gaps in expected visitor demographics and possible applications for a shared common evaluation within a working group of insect festivals.

Graphical Abstract

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Gwen Pearson and Emily Justus "Comparing visitor motivation and demographics between an insect festival and science festivals," Annals of the Entomological Society of America 116(6), 376-385, (31 August 2023). https://doi.org/10.1093/aesa/saad024
Received: 2 May 2023; Accepted: 16 August 2023; Published: 31 August 2023
JOURNAL ARTICLE
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KEYWORDS
informal science learning
insect festivals
outreach
science festivals
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