Wang, H. and Wei, A.-M., 2020. Talent demand and training strategy of oceangoing cruise company based on customized talent development model. In: Gong, D.; Zhang, M., and Liu, R. (eds.), Advances in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 106, pp. 233–236. Coconut Creek (Florida), ISSN 0749-0208.

With the rapid development of China's national economy and foreign trade, the oceangoing cruise industry has had huge development potential in China, with a corresponding requirement for cruise talent. However, the gap in talent from international cruise companies has seriously affected the development needs of domestic companies. Based on a customized talent development model, this paper studies the talent demand of ocean cruise companies and seeks high-quality talent training strategies for ocean cruise companies. The research results show that there exist many problems in China's cruise talent training in terms of different levels, categories, and contents; the training of customized talent in China includes internal training, intermediary training, and college education training; the strategies of training marine talent need to be carried out from the system level, the process level, and the environmental level. The research findings provide a theoretical basis for talent training in the marine system.