Planococcus ficus (Signoret) is a worldwide pest of grapevine. Mealybugs overwinter under bark and move into the grape canopy as the season progresses. Because crawlers are more active than later stages, mealybug movement behavior is likely to be stage specific. To quantify P. ficus demography and movement behavior, a series of laboratory experiments were conducted. First, P. ficus populations were monitored on grapevine seedlings to describe survival, change in size, timing of male pupation, and timing of oviposition over a 6-wk period. Subsequently, cohorts of mealybugs were generated by infesting grapevines with crawlers and holding infested grapevines for a specified duration of 0 (crawlers), 1, 2, 3, or 4 wk. Crawlers (0-wk) were more likely to move upwards and towards a light source, than all other age cohorts tested. Further, mealybugs from 4-wk-old cohorts were more likely to move downward than all other age cohorts tested. Results suggest that crawlers are more likely to move to the top of grapevines by moving upwards and orienting towards either the sun or the moon than all other age cohorts tested, whereas older gravid females are more likely to move downward. Passive movement of mealybugs on farm machinery or animals requires surviving a host free period.To quantify risk of passive movement, establishment rates and effects of starvation on each age cohort were quantified. Larger and older mealybugs were more likely to establish on grapevines than smaller and younger mealybugs. Further, mealybug longevity in absence of food was greater for older cohorts compared to younger cohorts. Crawlers survived an average of 2 days without food, whereas females from 4-wk-old cohorts survived for an average of 11 days without food. Further, 70% of starved females from 4-wk-old cohorts deposited fertile eggs. In the absence of food, some mealybugs from cohorts aged 2-, 3-, and 4-wk formed pupa with viable males emerging. Adult males from starved nymphs lived for an average of 3 days post-emergence. Results provide methods for producing cohorts of mealybugs of predictable size and stage and provides insight into P. ficus demography and movement behavior.