The red palm weevil, Rhynchophorus ferrugineus (Olivier) (Curculionidae: Coleoptera), is not native to the United Arab Emirates (UAE). Since its arrival in 1985, it has been causing major damage to date palm trees. A primary control strategy has been the use of pheromone baited traps. The objectives of this study were to determine the quantity of bait, and the best trap color, to obtain the maximum catch of R. ferrugineus under field conditions in the UAE. Traps with 100, 300, or 500 g of dates as bait collected the same number of R. ferrugineus adults. Captures in black traps were significantly higher than captures in red, yellow, or white traps. Thus, using a black pheromone trap containing 100 g of dates can significantly enhance R. ferrugineus control efforts, and can help considerably in reducing the red palm weevil's deleterious impact on date palm production in UAE.