Transferring the houses of ancient town residents for the development of home-stays is an effective way to leverage the leading role of ancient towns in rural revitalization. Based on the questionnaire survey data of residents in Luomu Ancient Town of Emeishan City, this study used a Logistic regression model to study the residents' willingness to transfer their houses and its influencing factors. The results showed that the age of the householder, the education level of the householder, the number of migrant workers in the family and the per capita housing area have significant effects on the housing transfer willingness of the residents. The residents of ancient town pay much attention to issues such as the transferring price of the house, whether the transferring rent can be paid to the account on time, the integrity and strength of the home-stay operators, and whether there is any governmental guarantee. According to the results of the data analysis, the following suggestions were put forward: (1) Strengthening the propaganda and guidance of young and well-educated family members, so as to have a positive impact on the householder; (2) Increasing the vocational skills training of the family labor forces in the ancient town, and encouraging more family labor force to be migrant workers; (3) Relocating the resettling the residents of the ancient town in other places; and (4) Increasing investment promotion efforts to attract enterprises with high integrity and strong strength to the overall transferring operation. This would to ensure that they can withstand higher transferring prices, and it is important that multiple measures are taken to reduce the concerns of risks in the residential housing transfer process.