Rural tourism is an important means of comprehensively promoting the rural revitalisation of industry and practising the concept of “two mountains theory”. Rural tourism transforms the resource advantages of rural areas into economic advantages, but its development entails problems such as the unfair distribution of benefits, unclear distribution mechanisms, and the non-standardised compensation of benefits. Therefore, finding a mode of governance of rural tourism that can effectively achieve sustainable development is an urgent issue that warrants attention. Taking Jukou Township in Fujian Province as a case, this study constructs a logical framework linking the Eco-bank model and rural tourism governance and reveals the practicality and sustainability of rural tourism governance under the Eco-bank model. The study shows the following. (1) As a kind of innovative mechanism for achieving the transformation of resource value through the participation of multiple subjects, the Eco-bank model solves the development dilemma of rural tourism through the integration of decentralised resource management rights, the establishment of property rights constraints and supervision mechanisms for the coordination of stakeholder interests, and the linkage and development of internal and external resources of the countryside. (2) Jukou Township has built a resource operation platform for “ancient house Eco-bank” based on ancient house resources and ecological tourism resources. The construction of a rural governance mechanism that combines village collectives, new township elites, villagers, high-end art operation units, and multiple institutional governance entities effectively converts idle ancient houses and high-quality ecological tourism resources into assets and funds to promote the development and growth of the rural collective economy while effectively promoting the stable and sustainable development of the cultural tourism industry in Jukou Township.