California landownerships are changing—becoming smaller and more amenity-driven, with important implications for ecosystem service production.

Residence on the property, larger property size, source of income from the land, having a long-term outlook, and using an advisory service are associated with landowner management for ecosystem services for the owner and for society.

Advisory services like Cooperative Extension and the Natural Resources Conservation Service, as well as private consultants and professional organizations, have an important role in the future of ecosystem service production.